Search Engine Marketing Specialist (SEO / SEM)

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• Ensure that all websites and internet properties are technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience

• Create necessary technical architecture

• Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals et cetera)

• Set up and work to ensure performance indicators for SEO to be easily understood and which complement overall marketing and business objectives

• Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic

• Every page on a site should have a defined purpose

• Digital PR and inbound link strategies

• User interaction and user generated and social comment

• Geographical targeting and geo searching

• Off-site high quality back link building

• Use of tools for measuring and comparison becoming more plentiful and useful

• Personalization of internet use and non-standard search results

• Diversity of media and the technical implications – example - video, blended search, social search, mobile et cetera

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Requirements and Experience

• Bachelor's Degree (Computer Science / Engineering / Information Technology or equivalent)

• Minimum 1-2 years of relevant experience

• Knowledge and strong hands on working experience mobile apps

• Good written and verbal communication skills

• Manage time and set priorities for tasks

• Able to adapt readily & effective towards unexpected or changing conditions

• Self-motivated. Able to meet deadlines. Willingness to work extended hours during project peak period

• Experience with bid management tools (e.g. Click Equations, Martin, Kenshoo, Search Ignite)

• Experience with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Up-to-date with latest trends and best practices in SEO and SEM

• Proven SEM experience managing PPC campaigns across Goggle, Yahoo, Bing, Baidu et cetera

• Solid understanding of performance marketing, conversion and online customer acquisition

• In-depth experience with website analytics tools (example Google Analytics, NetInsight, Omniture, WebTrends)

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Interested candidates are invited to submit a comprehensive resume, stating expected salary and date of availability, together with a recent photograph to jobseeker@careerlibrary.net

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