Job Description

Digital Marketer

 

Responsibilities:

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Requirements:

• Bachelor degree in marketing or IT or a related field

• Proven working experience in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimising landing pages and user funnels

• Experience with multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

• Working knowledge of ad serving tools

• Experience in setting up and optimising Google Adwords campaigns

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

 

Basic skills:

• Good time management and planning skills

• Good interpersonal skills

• Excellent written and verbal communication skills are essential

• Able to meet multiple project deadlines and demonstrate good attention to detail

• Experience in communicating multi-culturally

• Able to demonstrate an understanding of the needs of customers

• Able to work individually as well as part of a team

• Ability to meet deadlines with minimal supervision

• Proficient in Ms Office (Word, Excel and PowerPoint)

 

Helpful Skills:

• Ability to work as a team member

• Readiness to accept and face challenges

• Ability to stay in good physical condition

• Ability to remain calm in stressful situations

 

 

Interested candidates, please email your resume to jobsseeker@careerlibrary.net